National 5 Bus Mgt Marketing - Technology

Which software could be used to keep a record of all customer details (e.g. address and purchasing history) so that the company can target them with relevant special offers?

• Spreadsheets
• Databases
• E-diary
• Internet

Which software could be used to produce charts showing the trend of product sales over a period of time?

• Spreadsheets
• Databases
• E-diary
• Internet

Which software development allows customers to keep up-to-date with the company news (e.g. directions to nearby branches, current offers) even when they are on the move?

• Spreadsheets
• Databases
• Desk Top Publishing Package
• Apps

Which software development allows customers to 'like' a company page, read about current special offers, post comments and read comments of others?

• Facebook
• Databases
• Desk Top Publishing Package
• Apps

Which software development allows a company to sent short messages to their mobile phones alerting them to special offers?

• Facebook
• Internet
• SMS texts

• Word Processing Package

Which software development allows a company to gather desk research information about rival companies?

• Facebook
• Internet
• Desk Top Publishing Package
• Word Processing Package

Companies can use the Internet now to buy materials from other companies or to sell products to customers. This is called ..

• E-commerce
• E-diary
• E-trading
• E-business

Companies can carry out field research using technology to record and summarise the feedback from customers. One way of doing this on the Internet is called Survey .....

• Monkey
• Tiger
• Elephant
• Bear

Instagram is used by companies to share what with their customers?

• Photos
• Sound clips
• Reviews
• Complaints

A QR code can be included in advertising to allow the customer to access a website address quickly. However this involves doing what first with their mobile device? 

• Scanning
• Downloading
• Streaming
• Syncing