Marketing Process (1)

Harry High Pants Pty Ltd has identified that one of their businesses' key advantages is recent changes to government regulations. This is classified as a:

• Strength
• Weakness
• Opportunity
• Threat

Harry High Pants Pty Ltd is concerned that their current CEO is going to resign due to ongoing health complaints. This is considered:

• Strength
• Weakness
• Opportunity
• Threat

At which stage of the marketing process would a business examine its internal and external influences? (HSC 2015)

• When identifying target markets 
• When conducting a situational analysis 
• When establishing its marketing objectives 
• When developing its marketing strategies 

A business is planning to increase its market share by merging with a competitor. What financial objective does this best illustrate? (HSC 2014)

• Growth
• Liquidity 
• Profitability 
• Solvency 

Which of the following includes both an opportunity and a threat from a SWOT analysis? (HSC 2013)

• Low interest rates and high gearing 
• Loyal employees and outdated technology 
• Excellent management and strong competition 
• Strong economic growth and increased tax rates 

Free samples of a breakfast cereal are given to supermarket customers to try.
For which stage of the product life cycle is this most likely to be an appropriate strategy? (HSC 2012)

• Establishment 
• Growth
  
• Maturity
  
• Post-maturity 

Market research is:

• Undertaken only by external organisations
• The collection and analysis of information that is relevant to the firms success
• Detailed information that helps a business identify its Strengths, Weaknesses, Opportunities and Threats
• Conducted annually to determine which customers the business should focus their marketing attention on

Which of the following is NOT an example of a marketing objective

• Sales Increase
• Increase market share
• Improved product development
• Restrict geographic distribution of product