Smart Search

What language does Google speak?

• English
• Keywords
• Spanglish
• Swahili

What word IS a keyword in this sentence: 

• park
• is
• the
• in

What word is NOT a keyword in this sentence: 

• park
• Phoenix
• place
• what

What kinds of words are NOT keywords?

• in, of, the
• Michael Jackson, Los Angeles, horses
• Starbucks locations
• sunset, metamorphic rock, Shakespeare

What is the best way to search for this topic?

• best place park
• Phoenix parking
• downtown Phoenix parking locations
• parking

Which will get you the best search result?

• park
• What is the best place to park in downtown Phoenix?
• Where should I park in downtown Phoenix because I don't want to have to walk a really long ways because I'm super lazy. 
• locations parking Phoenix downtown

Is there exactly ONE correct group and order of keywords or is there many ways to search for the same thing?

• One way
• Many ways

Keywords are more specific than _____________.

• a complete sentence
• dogs
• 100%
• places

If your search ___________, try different words. 

• doesn't have over 1 million results
• uses keywords
• isn't the first hit
• isn't on the first page