Marketing Research

Market research is a well-organized collection and analysis of data about which
of the following?

• Products/Services
• Economic and Social Influences
• Groups of people, competitors and other market factors
• Marketing, news and personal media

Which of the following describes a specific group of consumers to whom a
company aims the selling of its products or services?

• Customer Base
• Aim Customer
• Dream Customer
• Target Customer

Identifying the research design is which step in the market research process?

• 1st
• 2nd
• 3rd
• 4th

Budget analysis is part of which step in the market research process?

• Defining the Problem
• Collecting Data
• Identifying the Research Design
• Developing the Approach 

Which of the following is the last step in the market research process?

• Collecting the Data
• Identifying the Design
• Analyzing and Interpreting the Data
• None of the Above

Which of the following topics within a company should NOT be addressed by
research?

• Market Potential
• Employee Intelligence
• Company Image
• Market Share

Which level of management is most likely to recognize a problem within a
company to be defined during the research process?

• Low-Level
• Middle
• Upper
• All of the Above

The process of sales analysis includes which of the following?

• Listening and selling based on customers’ needs
• Gathering and comparing sales data
• Documenting and examining sales techniques
• Understanding and using competitors’ most sold products

Which of the following describes the estimating of future results of sales by
looking at current and past sales?

• Anticipating
• Calculating
• Envisioning
• Forecasting

When developing the approach, you should consider the process necessary to
do which of the following?

• Prove your hypothesis
• Make the company look good
• Generate the most data possible
• Reach your marketing objective