Target market

This is a collection of people who have a need for a particular product, and who have the ability, willingness, and authority to buy it. 

• Service
• Idea
• Market
• Market Segmentation 

What is a strategy sharing two or more marketing segments?

• Undifferentiated Marketing Strategy
• Concentrated Marketing Strategy
• Differentiated Marketing Strategy
• Marketing Segmentation

What is a strategy that is directed towards a single consumer base?

• Undifferentiated Marketing Strategy
• Concentrated Marketing Strategy
• Differentiated Marketing Strategy
• Market Segmentation 

What is a strategy used for products with minimal variation and is used towards all consumers who have similar basic needs?

• Undifferentiated Marketing Strategy
• Concentrated Marketing Strategy
• Differentiated marketing Strategy
• Market Segmentation

What is the process of dividing a market into groups of people who have the same product needs?

• Market
• Market Segmentation
• Target market
• Concentrated Marketing Strategy

Which of the following is a tangible product like a chair or hammer.

• Good 
• Service
• Idea
• Market

Which of the followign are items purchased to satisfy a personal or family need. 

• Goods
• Services
• Consumer Product
• Organizational Product

Which phase of the Product life cycle is when a product first makes an appearance.

• Introduction
• Growth
• Maturity
• Decline

Which phase of the Product life cycle is when profits peak and start to decline. 

• Introduction
• Growth
• Maturity
• Decline

Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product.

• Introdution
• Growth
• Maturity
• Decline