Propaganda and Persuasive Techniques

The purchase of the product will display love of the country and financially help the country

• bandwagon
• testimonial
• patriotism
• snob appeal

The purchase of the product will display love of the country and financially help the country

• bandwagon
• testimonial
• patriotism
• snob appeal

numbers, tables, or graphs are used to show statistics of both sides

• slogan
• patriotism
• testimonial
• facts/figures/statistics

A magazine advertisement which reads:"Buy one pair of jeans, get the second pair 50% off!"

• rewards
• emotional appeal
• bandwagon
• weasel words
  plain folks

A magazine advertisement which reads:"Buy one pair of jeans, get the second pair 50% off!"

• rewards
• emotional appeal
• bandwagon
• weasel words
  plain folks

A presidential candidate running for office develops a televised commercial in which he shakes the hands of local farmers.

• testimonial
• plain folks
• bandwagon
  patriotism
• snob appeal

A presidential candidate running for office develops a televised commercial in which he shakes the hands of local farmers.

• testimonial
• plain folks
• bandwagon
  patriotism
• snob appeal

A catchword or a phrase loaded with emotion to help sell a product.

• testimonial
• glittering generalization
• magic ingredients
• slogan

products or ideas that are falsely attractive; often used by politicians

• testimonial
• glittering generalization
• slogan
• rewards

aims to flatter and makes the assumptions that this product/idea is better than others

• snob appeal
• magic ingredients
• plain folks
• patriotism