Marketing Unit 3 Quiz

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 

• Marketing Mix
• Market Segmentation 
•  Marketing
• Target Market

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.

• Goods
• Services
• Marketing Ideas
• Foundations

Intangible items that have monetary value and satisfy your needs and wants. 

• Good Services
• Goods 
• Ideas
• Servicess

Politicians use marketing techniques to promote their platform or 

• Goods
• Ideas
• Services
• Foundations

Which of the following IS NOT 1 of the 7 Functions of Marketing?

• Servicing
• Marketing Information Management
• Pricing
• Product/Service Management

All people who share similar needs and wants and who have the ability to purchase a given product are called a 

• Market
• Consumers
• Marketing mix
• Customers 

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Market
• Market Share
• Customer Profile
• Target Market 

A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence. 

• Target Market
• Customer Profile
• Mass Market
• Product

The ______________ includes 4 basic marketing strategies used to influence potential customers. 

• Marketing
• Targeting Mix
• Product Mix
• Marketing Mix

The Marketing Mix (4P's) includes which 4 components?

• Product, Price, Planning, Promotion
• Place, Planning, Promotion, Product
• Product,Price, Place,Promotion
• Promotion, Place, Premium, Product