SEM 1.00 Test

The core benefits to customers who purchase sport products include entertainment, health, and

• promotion
• independence
• achievement
• adaptability

A unique characteristic of the sport industry is that it seeks to attract markets that

• demand mostly tangible products
• have consumers with artistic talent
• include spectators and participants
• are concerned with environmental issues

Which of the following usually is a characteristic of the sport/event industry:

• Manages a worldwide media network
• Communicates with a limited audience
• Provides products that are different for each consumer
• Employs only those people who have athletic ability

When a professional football expansion team is established in a community, the economic impact might
result in

• business closures, job layoffs, and high inflation rates.
• more tourism, lower tax rates, and high interest rates
• increased job creation and more consumer spending.
• higher tax rates and fewer financial investment opportunities.

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax,
parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example
of _______________ impact.

• total
• indirect
• fiscal
• direct

One characteristic of event marketing involves promoting and selling a(n)

• tangible product
• unique experience
• nonperishable item
• physical appeal

Which of the following help create the excitement and enthusiasm that make the games what they are:

• team owners
• coaches
• trainers
• spectators

Which of the following is an example of marketing the sport event:

• distributing information about a NASCAR race
• delivering exercise bikes to retailers
• selling food products to a concession stand
• holding a race for a charitable organization

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

• labor unions
• trade associations
• sanctioning bodies
• professional societies

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique
characteristic of ___________ marketing.

• target
• event
• mass
• direct