Marketing Chapter 5

Marketing that targets markets throughout the world

• Global Marketing
• Global vision
• Gross Domestic Product
• Job Outsourcing

recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets. 

• Global Marketing
• Global vision
• Gross Domestic Product
• Job Outsourcing

the total market value of all final goods and services produced in a country for a given time period

• Global Marketing
• Global vision
• Gross Domestic Product
• Job Outsourcing

sending US jobs abroad

• Global Marketing
• Global vision
• Gross Domestic Product
• Job Outsourcing

a company that is heavily engaged in international trade, beyond exporting and importning

• multinational corporation
• global marketing standardization
• global corporation
• world organization 

using more capital than labor in the production process

• Capital intensive
• global marketing standardization
• multidomestic strategy
• exporting

production of uniform products that can be sold the same way all over the world

• Capital intensive
• global marketing standardization
• multidomestic strategy
• exporting

when multinational firms enable individual subsidiaries to compete independently in domestic markets

• Capital intensive
• global marketing standardization
• multidomestic strategy
• exporting

selling domestically produced products to buyers in other countries

• Capital intensive
• global marketing standardization
• multidomestic strategy
• exporting

an intermediary in the global market that assumes all ownership risks and sells globally for its own account

• buyer for export
• export broker
• export agent
• joint venture