
Intro to B Marketing
Authored by Taryn Grigas
Other
9th - 12th Grade
Used 86+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of creating, promoting, and presenting a product to meet the wants and needs of consumers:
What is Marketing?
What is Target Marketing?
What is Market?
What is Marketing Concept?
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How many functions of marketing are there?
4
7
3
6
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In what part of the functions of marketing is "Relationship Marketing" a part of?
Pricing
Distribution
Selling
Marketing Information Management
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of customers who share common wants and needs, and who have the ability to purchase the product:
Market Share
Marketing Mix
Market
Market Research
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False: The 4 P's of the Marketing Mix are Product, Place, Price and Promotion.
TRUE
FALSE
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process to gather and study information about consumers to determine what kinds of goods and services to produce:
Market Research
Customer Survey
Demographics
Break-Even Point
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The amount of money the company has to make on a product to pay for its costs:
Profit
Break-even point
Cost of goods sold
Price
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