Intro to B Marketing

The process of creating, promoting, and presenting a product to meet the wants and needs of consumers:

• What is Marketing?
• What is Target Marketing?
• What is Market?
• What is Marketing Concept?

How many functions of marketing are there?

• 4
• 7
• 3
• 6

In what part of the functions of marketing is "Relationship Marketing" a part of?

• Pricing
• Distribution
• Selling
• Marketing Information Management

A group of customers who share common wants and needs, and who have the ability to purchase the product:

• Market Share
• Marketing Mix
• Market
• Market Research

True or False:  The 4 P's of the Marketing Mix are Product, Place, Price and Promotion.

• TRUE
• FALSE

The process to gather and study information about consumers to determine what kinds of goods and services to produce:

• Market Research
• Customer Survey
• Demographics
• Break-Even Point 

The amount of money the company has to make on a product to pay for its costs:

• Profit
• Break-even point
• Cost of goods sold
• Price

The study of population is (which includes facts about the population including age, gender, location, income, and education):

• Market Analysis
• Demographics
• Market Research 
• Census 

A way to direct products to consumers:

• Channels of Distribution
• Indirect Distribution
• Direct Distribution
• Channel Members 

The four elements of marketing that go into selling a product to consumers make up the:

• Marketing portfolio
• Selling Strategy 
• Marketing Mix 
• Product Development