SEM 2.05-06

A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?

• Youth magazine
• Government census
• National news outlet
• Sporting goods association

What type of competitor information is important for sports or event organizations to maintain in a database?

• consumption
• demographics 
• market size
• price list

What information is usually contained in a database about competitors?

• budget structure
• production techniques
• advertising media
• creative strategy

What type of marketing information might a business obtain by monitoring sales invoices?

• service tactics 
• profit margin
• sales territory
• customer profiles

Which internal records might a business use to analyze information regarding customer satisfaction levels?

• Expense reports
• Debit receipts
• Credit reports
• Comment cards

Which might a sports or an event organization search to obtain marketing information?

• foundations
• media
• newsletters
• the internet

Which is a reason why businesses should regularly monitor their internal records that contain marketing information?

• To compile regulatory data
• To review employment trends
• To analyze product performance
• To prioritize investment goals

A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?

• It can be out of date
• It can be incomplete
• It can be costly
• It can be time consuming

What internal records do many businesses monitor in order to obtain useful marketing information?

• Sales reports
• Trade journals
• Industry projections
• Print advertisements

Primary research includes collecting data for which situation?

• Marketers across the industry to use
• Informational purposes only
• The current research project
•  Understanding the economic cycles