MarketResearch
Authored by Debs Kapa
Other
11th - 12th Grade
Used 8+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which one is NOT an example of primary research?
Wikipedia
SurveyMonkey
Focus group
Questionnaire
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the MAIN purpose of market research?
make more sales
increase profit
investigate consumer needs
research more markets
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which form of promotion is most effective?
Newspaper
Social media
TV advert
Radio
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which word best describes PLACE in the marketing mix?
shelf height
shopping mall
distribution channel
Auckland city
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is meant by market share?
percentage of total sales of a product
percentage of shares in a business
percentage of total markets a product is in
percentage of competitors in a market
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which pricing strategy would best describe a new model Mercedes car?
priceless
expensive
luxury
premium
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One disadvantage of using a survey is ..
Respondents may not be honest in their answers
Respondents are from different areas
Respondents may have already answered the survey
Respondents don't reply
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