MarketResearch

Which one is NOT an example of primary research?

• Wikipedia
• SurveyMonkey
• Focus group
• Questionnaire

What is the MAIN purpose of market research?

• make more sales
• increase profit
• investigate consumer needs
• research more markets

Which form of promotion is most effective?

• Newspaper
• Social media
• TV advert
• Radio

Which word best describes PLACE in the marketing mix?

• shelf height
• shopping mall
• distribution channel
• Auckland city

What is meant by market share?

• percentage of total sales of a product
• percentage of shares in a business
• percentage of total markets a product is in
• percentage of competitors in a market

Which pricing strategy would best describe a new model Mercedes car?

• priceless
• expensive
• luxury
• premium

One disadvantage of using a survey is ..

• Respondents may not be honest in their answers
• Respondents are from different areas
• Respondents may have already answered the survey
• Respondents don't reply

The main reason people start a business is because they want a change of lifestyle

• True
• False

Which one is NOT an example of secondary research?

• Wikipedia
• Questionaire
• Newspaper
• Radio

Which stage is the Samsung 6 currently in?

• Introduction stage
• Growth stage
• Maturity stage
• Decline stage