Ent 1 4.01-4.04

One way a national business chain can make sure that customers will remember its name is to develop a brand name that is

• long and complicated
• easy to read and pronounce.
• similar to those used by competitors.
• associated with a specific period of time.

Can any brand name be selected and used by a business?

• No, the name must be legally available for use.
• Yes, brand names cannot be owned by a business.
• Yes, a business can use any name it wants to use.
• No, the name must be registered before it can be used.

When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business is:

• unique and available.
• catchy and copyrighted
• specific and patented.
• abstract and formal.

An effective mission statement should effectively reflect the business's

• touch points.
• specific goals.
• ethics policies.
• core values.

Which of the following is the most effective mission statement?

• We own the most well-known, popular amusement parks and resort hotels in the world.
• We create happiness by providing the finest entertainment for people of all ages, everywhere.
• We sell toys, clothing, jewelry, housewares, books, movies, and much, much more!
• We want to become a $100 billion corporation by the end of the 21st century.

Which of the following characteristics is descriptive of a meaningful company objective:

• Measurable
• Vague
• General
• Unlimited

The plan to increase production by 10% over a two-year period is an example of which management activity:

• developing objectives.
• assigning job tasks.
• controlling expenses.
• directing employees.

Which of the following is a reason why managers develop company objectives:

• To identify business purposes
• To forecast sales potential
• To solve operating problems
• To communicate with employees

Managers use the broad objectives they develop for a business as the basis for setting

• benefit levels.
• performance targets.
• salary ranges.
• recruitment quotas.

Which of the following does effective product/service management help businesses to do:

• To barter
• To prospect
• To compete
• To recruit