AC12 Ch10 Persuasion Test

An example of a love and belonging need is

• feeling in control of your life
• having friends
• having enough to eat
• going on vacation

An example of a safety and security need is

• having a cuddly pet
• taking extra classes to learn more
• having a good-paying job
• winning an award

A self-esteem need would be

• having a cuddly pet
• learning to paint a picture
• having a good-paying job
• winning an award

Based on Maslow's Hierarchy of Needs, what level of need does this advertisement target?

• love and belonging
• physical
• self esteem
• security

Based on Maslow's Hierarchy of Needs, what level of need does this advertisement target?

• security & safety
• love & belonging
• self-esteem
• self-actualization

Having a poor reputation may hurt your credibility.

• true
• false

Using reason and facts to back up an argument is an example of

• logic
• emotion
• credibility

Using words and images that affect an audience's feelings is called

• logic
• credibility
• emotional appeal

Believing a speaker based on her reputation is called

• emotional appeal
• credibility
• logic

Which appeal applies:  If you leave now, you can get there on time and not serve detention.

• emotional appeal
• credibility
• logic