Product/Service Management Match up

A product/service manager runs a sales report for the past quarter on a certain product 

• new product development 
• monitoring of existing products
• elimination s of weak products
• step process for new development

A company takes an in-depth look at the demand for a product and how much it will actually cost to product.  Which step is this in the new product development 

• generate idea
• screen idea
• business/feasibility analysis
• test product concept 

Sales and service training is conducted for a product that will hit the market next month.  Which new product development step is this?

• test market product
• develop product
• commercialize product
• none of these options

A company's CEO scraps a product idea since it didn't work in the past.  Which new product development step is this? 

• screens ideas
• monitoring of existing products
• generate ideas
• elimination of weak products

Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product.    

• true
• false

A good or service

• merchandise 
• product
• management 
• employees

A good is 

• tangible
• intangilbe
• all of the options
• none of the options

There are two types of services in a business.  

• perform service and deliver
• perform and pure service
• pure and unpure
• product related and pure service

This service is attached to some sort of tangible good

• product related 
• pure service
• pure product
• none of these options 

Companies do not have to keep the customer's point of view in mind. 

• true
• false