Marketing Research Basics

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

• Survey Creation
• Marketing Research
• Advertising Selection
• Marketing Discovery

Which of the following is not a reason businesses use marketing research?

• identifying market oportunities
• solving marketing problems
• monitoring market performance
• deciding how many staff to hire to manufacture the goods

This is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing decisions

• Consumer Management System
• Marketing Information System
• Tickler File System
• Relationship Management System

This is simply a collection of related information about a specific topic.

• database
• data group
• data key
• databomb

In technological terms, __________, after being uploaded to a customer or potential customer's computer, keep track of how often and how much time a per spends on a web site or views an ad.

• data-mining software
• cookies
• hardware reward programs
• customer loyalty programs

This type of data coming from research answers questions such as "how many?" and " how much?".

• Research Data
• Quantitative Data
• Number Data
• Qualitative Data

This type of data from research answers questions such as "how" and "why".

• Research data
• Quantitative data
• Number data
• Qualitative data

This type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.

• Market
• Product
• Advertising/Media
• Attitude/Opinion

This type of marketing research tries to determine consumers opinions by using methods such as surveys or focus groups.

• Market
• Product
• Advertising/Media
• Attitude/Opinion

This type of marketing research is used when a company is trying to gather information about a particular market or competition within a particular market.

• Market
• Product
• Advertising/Media
• Attitude/Opinion