Marketing Research Basics

Marketing Research Basics

9th - 12th Grade

15 Qs

quiz-placeholder

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Marketing Research Basics

Marketing Research Basics

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

LeighAnne Hersey

Used 588+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services
Survey Creation
Marketing Research
Advertising Selection
Marketing Discovery

2.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

Which of the following is not a reason businesses use marketing research?
identifying market oportunities
solving marketing problems
monitoring market performance
deciding how many staff to hire to manufacture the goods

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing decisions
Consumer Management System
Marketing Information System
Tickler File System
Relationship Management System

4.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

This is simply a collection of related information about a specific topic.
database
data group
data key
databomb

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In technological terms, __________, after being uploaded to a customer or potential customer's computer, keep track of how often and how much time a per spends on a web site or views an ad.
data-mining software
cookies
hardware reward programs
customer loyalty programs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of data coming from research answers questions such as "how many?" and " how much?".
Research Data
Quantitative Data
Number Data
Qualitative Data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of data from research answers questions such as "how" and "why".
Research data
Quantitative data
Number data
Qualitative data

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