Review - Marketing Chapter 10

_________________consumers purchase products they use

• Secondary
• Business
• Final
• Marketing

Product designs start with the _________________product

• Beginning
• Basic
• First 
• Original

A recommendation from a professional is known as a

• Endorsement 
• Testimony
• Testimonial 
• Suggestion

Some specialty retailers have a very complete _________________of products.

• Assortment
• Number
• Color
• Kind 

One of the easiest ways to expand a product is to vary the 

• flavor
• size
• texture
• consistency

Success rate of a new product

• 10 percent
• 25 percent
• 50 percent
• 75 percent

Small machines and furniture are classified as

• capital equipment
• operating equipment
• supplies
• raw materils

Small or expensive items are sometimes packaged in large containers to reduce the chance of

• breakage
• loss
• damage
• theft

Test marketing is no longer used as much because

• the results are not accurate 
• it has become very expensive
• it is difficult to identify the test market
• all of the above

A product will be successful if it 

• is well-designed
• is the right price
• meets the customers needs
• tastes good