Lodging

Hotels fit into different categories. According to the reading, Hilton Garden Inn would best be described as a:

• Budget Hotel
• Mid-range Hotel
• Full-service Hotel
• None of the Above

 In hospitality marketing, a brand is sometimes called a:

• Flag
• Pennant
• Sign
• Label

Which of the following hotel brands is or are designed for business travelers on long-term stays?

• Ritz-Carlton
• Renaissance
• Residence Inn
• None of the Above

The term "channels of distribution" refers to:

• Roads leading to a hotel
• Ways a product can be sold or delivered
• Utility systems within a hotel

Which of the following can be channels of distribution in the hospitality industry?

• Travel agents
• Websites
• CRSs (centralized reservation systems)
• All of the above

A global distribution system is:

• An electronic network for travel buyers and sellers around the world
• A hotel chain's backup power grid
• A popular travel website

 In hospitality marketing, loyalty programs refer to:

• A way to reward customers and build repeat business
• A proccess for retaining top employees
• A corporate culture that rewards loyal employees
• None of the above

A New Year's Eve party that is hosted and well publicized by a hotel is an example of:

• Direct Marketing
• Public Relations
• Web Advertising

A purchase of banner ads on Expedia is an example of:

• Paid Advertising
• Public Relations
• Social Media

 Communications in the event of a foodborne illness at a hotel would most likely be managed by the:

• Advertising department
• Public relations department
• Security department