S4 Marketing

What is Market Share?

• How many shares you own in the market.
• How many shares you have sold in your company.
• The number of customers in the market who buy your goods.

What is the Marketing Mix?

• Product, Price, Procedure, Promotion
• Product, Price, Promotion
• Product, Price, Place, Promotion

What is the name given to the proces of dividing our market up in order to target specific customer groups

• Market Split
• Market Growth
• Market Segmentation
• Market Share

Which of the 4 P's does this describe . . . "This is how customers are told that a product exists and are encouraged in different ways to buy it.

• Product
• Place
• Price
• Promotion

What is test marketing?

• A questionnaire
• Where customers get to try out the product and provide feedback.
• An interview following a survey

What are the stages of the Product Life Cycle?

• Introduction, Growth, Prosperity, Decline
• Introduction, Growth, Maturity, Decline
• Introduction, Growth, Decline

At which stage in the Product Life Cycle is the product most profitable?

• Introduction
• Growth
• Maturity
• Decline

Higher prices can be charged for branded products.

• False
• True

What is psychological pricing?

• Price is lower than normal for a short period of time.
• A high price is charged
• Makes the customer think that the product is cheaper than it is.

What are the distribution methods?

• Road, Rail, Sea
• Road, Rail
• Road, Rail, Air and Sea
• Sea and Air