Marketing App Unit 3.3

Kemper Corporation continuously updates the firewalls on its website to protect the personal information of customers from theft. This action helps build trust with customers in relation to which factor?

• Calculation errors
• Physical safety
• Product tampering
• Online security

A business that obtains private information about a customer's financial status and makes it public is behaving in which manner?

• Unethical
• Immoral
• Illegal
• impersonal

The MSB Company provides its customers with critical or time-sensitive product information by sending alerts or messages through their cellular telephones. What form of technology is MSB using as an element of customer relationship management?

• Traditional
• Wireless
• Global positioning
• Dial up

One form of technology that a business uses to personalize ongoing communication with its customers is through which form of information delivery?

• Banner ads
• Opt-in e-mail
• Infomercials
• Radio messages

Many people make the mistake of thinking that customer relationship management refers solely to which factor or factors?

• People
• Strategies
• Processes
• Technology

By regularly reviewing its budget, a business is able to determine if it is performing which activity?

• Offering loans to employees
• Paying interest to customers
• Following their financial plans
• Receiving discounts from vendors

Which often influences the buying behavior of consumers in different parts of the world?

• Aptitudes
• Talents
• Language
• Culture

Which is a common negotiating strategy?

• Using authority
• Speaking
• Bargaining
• Being aggressive

Which is an example of a purchase experience touchpoint?

• Customer satisfaction surveys
• Loyalty programs
• Direct sales
• Warranty programs

Sandy and members of her team took turns randomly sketching and doodling on a piece of paper. Now, they are studying the doodles, trying to identify the shapes, and determining how the shapes can be related to a particular product opportunity. Sandy and her team are using which creative-thinking technique?

• Synectics
• Braindrawing
• Free association
• Starbursting