Interper. Communication, Career Prep, & Consum. Dec. Making

Advertisements want you to:

• Be sad
• Waste time
• Be quick
• Buy things

how many steps are there to the consumer decision making process? 

• 5
• 3
• 7
• 2

• testimonials

• repetition

• glittering generalities

• emotional appeals

• emotional appeals

• testimonials

• plain folks

• repetition

A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals.

• Transfer

• Emotional Appeal

• Testimonial

• Bandwagon

Michael Jordan promoting Nike Shoes while informing the viewer how they increase performance by making you jump higher.

• Testimonial

• Emotional Appeal

• Bandwagon

• Fear

A professional tennis player explaining how this new racket on the market has improved their game stats.

• Fear

• Emotional Appeal

• Testimonial

• Plain Folks

An advertisement asking people to give to St. Jude Research Center to help children struggling with cancer.

• Fear

• Transfer

• Testimonial

• Emotional Appeal

This persuasive technique involves saying or showing the same ideas over and over.

• Repetition

• Testimonial

• Transfer

• Fear

WHAT TECHNIQUE IS BEING USED IN THE PICTURE?

• Transfer

• Glittering Generalities

• Name-calling

• Plain Folks