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SEM 4.01-4.02

Authored by Riley Grubb

Computers

8th - 11th Grade

Used 153+ times

SEM 4.01-4.02
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To sell advertising space in an event program, the first thing Kyle should do is

design the front cover of the program to show prospects.
call all businesses to determine their interest.
develop a list of local businesses to contact.
obtain printing supplies for the program.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Rachel is selling program advertisements for a marching band competition that her high school is hosting.Which of the following sales prospects is most likely to purchase ad space in the program?

Local music shop
National piano manufacturer
International symphony conductor
State/Provincial museum director

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When selling advertising space in sport/event programs, it is important for marketers to give their customers the

mailing costs
research fees
news deadlines
advertisement specifications

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To increase revenue, professional baseball and football teams often sell advertising that appears

on national television
in local magazines
on the back of tickets
in community newspapers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?

1/16 page two-color
1/2 page black and white
1/4 page black and white
1/2 page four-color

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A primary reason that sport/event marketers sell advertising space in their programs is to

generate revenue
increase fan loyalty
offer financial support
attract new markets

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisherarranged for him to do book signings and readings at several bookstores across the country. The author'sappearances are beneficial to the bookstores because

their sales will likely increase.
most of their customers are fans of McPeak's books.
McPeak supports literacy initiatives
online book sales will begin to stabilize

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