Fashion Merchandising 1.01

Leather jackets were first popular among lower income groups and then gained acceptance from the higher income groups. Which fashion movement theory is illustrated?

• Horizontal Flow
• Trickle Across
• Trickle Down
• Trickle-Up

Fashion followers:

• Are the first to purchase and wear new styles.
• Like fashions that are unique and distinctive.
• Make most of their clothing purchases during the introduction stage.
• Wear a new style only after it is widely accepted.

During the rise stage of the fashion cycle:

• Consumers start to lose interest in the trends.
• Promotion is focused on closeout pricing.
• Retail fashion buyers order the items in quantity.
• The price of the fashion goes up because of the increased demand.

Which would MOST LIKELY accelerate the fashion movement?

• Angela’s promotion to a job with more administrative responsibility and higher pay
• Carla’s confirmation into a religious group that discourages personal adornment
• Government regulations that restrict the use of synthetic fibers in clothing
• Military conflict between the United States and China

At which stage of the fashion cycle does consumer interest grow and the fashion become accepted by more people?

• Decline stage
• Introduction stage
• Obsolescence stage
• Rise stage

A fashion expected to be a hot seller but which does not sell is a:

• Classic
• Fad
• Flop
• Trend

Celeste typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?

• Introduction
• Obsolescence
• Peak
• Rise

Short-lived fashions are:

• Fads
• Classics
• Flops
• Designs

At the introduction stage of the fashion cycle, new styles are:

• Bargain priced to encourage quick sale.
• Produced in large quantities in anticipation of an immediate rush of sales.
• Purchased in large numbers by retail fashion buyers.
• Usually accepted by only a small number of fashion leaders.

Which is a trade publication used by the female fashion industry?

• Seventeen
• Women's Wear Daily
• Women's World
• Vogue