ADV Mid-Term Review

_______________ is the most effective way to reach consumers and create product/service awareness. 

• Television  
• Broadcasting
• Advertising
• Telemarketing

A paid form of communication intended to inform, persuade, or remind an audience to take some kind of action. 

• Television  
• Broadcasting
• Advertising
• Telemarketing

The person credited as the inventor of the advertising campaign:          

• Benjamin Franklin
• P.T. Barnum 
  
• Harry Potter
• Albert Einstein

The channel of communication used to send a message.

• Path
• Outlet
• Medium
• Large

The invention that revolutionized the way citizens receive their news and paved the way for the advertising industry:

• Typewriter
• Printing press
• Inkjet printer
• Telephone

A paid form of communication intended to inform, persuade, or remind an audience to take some kind of action is:

• Marketing
• Advertising
• Sales  
• Communications

This advertising medium uses creative headlines and images to attract attention:

• Print  
• Broadcast  
• Internet  
• Electronic

The oldest advertising medium that reaches a large number of people, is quick & inexpensive to produce, and can target specific geographic area:

• Print  
• Broadcast  
• Internet  
• Electronic

Which advertising medium has the ability to target specific markets, has a longer life span than other mediums in its class, and offers a better print quality.

• Magazine
• Newspaper
• Television  
• Radio

This is an inexpensive, economical way to advertise, but risks being overlooked by the customer:

• Magazines
• Flyers
• Billboards
• Newspapers