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ADV Mid-Term Review

Authored by Jolene Smith

Other

10th - 12th Grade

27 Questions

Used 10+ times

ADV Mid-Term Review
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______________ is the most effective way to reach consumers and create product/service awareness. 

Television  
Broadcasting
Advertising
Telemarketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A paid form of communication intended to inform, persuade, or remind an audience to take some kind of action. 

Television  
Broadcasting
Advertising
Telemarketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The person credited as the inventor of the advertising campaign:          

Benjamin Franklin
P.T. Barnum 
Harry Potter
Albert Einstein

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The channel of communication used to send a message.

Path
Outlet
Medium
Large

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The invention that revolutionized the way citizens receive their news and paved the way for the advertising industry:

Typewriter
Printing press
Inkjet printer
Telephone

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A paid form of communication intended to inform, persuade, or remind an audience to take some kind of action is:

Marketing
Advertising
Sales  
Communications

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This advertising medium uses creative headlines and images to attract attention:

Print  
Broadcast  
Internet  
Electronic

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