International Business

Which of the following best describes situational analysis?

• Review of historical and current business conditions as well as internal and external factors that might impact marketing decisions and operations.
• Outline of budgets and employee turnover.
• The information needed to prepare an executive summary.
• Ways a business can analyse each situation it may encounter.

Which one of these is not part of a '5C' analysis?

• Customers
• Curry
• Company
• Climate

In the 5C analysis, analysis must be made of the products, positioning, marketing share, strengths and weaknesses of what?

• Competition
• Customers
• Collaborators
• Context

When a company decides to examine the competition’s financial and marketing performance they assign the task to whom?

• Market Analyst
• Engineer
• Brand Manager
• Marketing Director

Which type of situational analysis concentrates specifically on competitor based challenges and activities?

• Porter's 5 Forces
• SWOT
• 3C
• 5C

When designing a marketing plan, companies should start with which of the following?

• Customers
• Profit Goals
• The Supply Chain
• Competitor Analysis

In the context of global trade, what are tariffs?

• Taxes on imports
• Limits on exports
• A complete ban on imports
• Political weapons

As an UK company, starting a phone business in India, which of the following cultural barriers might you face?

• Market entry
• Transaction complexity
• Ignorance of emerging markets
• All of these

Why do workers benefit from international trade?

• They have more options as consumers
• Real wages have risen
• Export wages have risen
• Trade creates greater employment opportunity

Which of the following would constitute as a technological barrier to trade?

• Product standards
• A tarrif
• An import quota
• Licenses