International Business

International Business

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10 Qs

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International Business

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Assessment

Quiz

Other

10th - 12th Grade

Hard

Used 127+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following best describes situational analysis?
Review of historical and current business conditions as well as internal and external factors that might impact marketing decisions and operations.
Outline of budgets and employee turnover.
The information needed to prepare an executive summary.
Ways a business can analyse each situation it may encounter.

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which one of these is not part of a '5C' analysis?
Customers
Curry
Company
Climate

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

In the 5C analysis, analysis must be made of the products, positioning, marketing share, strengths and weaknesses of what?
Competition
Customers
Collaborators
Context

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

When a company decides to examine the competition’s financial and marketing performance they assign the task to whom?
Market Analyst
Engineer
Brand Manager
Marketing Director

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which type of situational analysis concentrates specifically on competitor based challenges and activities?
Porter's 5 Forces
SWOT
3C
5C

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

When designing a marketing plan, companies should start with which of the following?
Customers
Profit Goals
The Supply Chain
Competitor Analysis

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

In the context of global trade, what are tariffs?
Taxes on imports
Limits on exports
A complete ban on imports
Political weapons

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