Persuasive Techniques

A child is shown covered in bug bites after using an inferior spray. 

• Pathos
• Ethos
• Logos 

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Tiger Woods endorses Nike.

• Pathos
• Logos
• Ethos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Sprite Zero is 100% sugar-free.

• Pathos
• Logos
• Ethos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A 32. oz bottle of Tide holds enough to wash 32 loads. 

• Pathos
• Ethos
• Logos 

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A commercial shows an image of a happy couple riding in a Corvette.

• Ethos
• Logos
• Pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Cardiologists recommend Ecotrin more than any other brand of aspirin. 

• Ethos
• Pathos
• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Advil Liqui-Gels provide up to 8 hours of continuous pain relief. 

• Pathos
• Logos
• Ethos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Miley Cyrus appears in Oreo advertisements.

• Pathos
• Ethos 
• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

People who need more energy drink Red Bull Energy Drink.

• Pathos
• Ethos
• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A magazine ad shows people smiling while drinking Diet Coke.

• Ethos
• Pathos
• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5