A target market is...

The group of customers a business seeks to attract who have specific, similar needs

The group of 5 to 10 people that a business markets to on a daily basis

All of the customers who shop at target

A customer who has an unfulfilled desire and is financially able and willing to fill that desire

What is a search engine?

searches the Internet and identifies items that match the characters and keywords entered by a user

a paid library website that gives reliable information

a collection of full text articles used for research projects

What is an example of a search engine?

Gale Student Resources in Context

When is a good time to use a search engine?

To find movie times for this weekend

When working on a research project for English class

To find fact checked information for a homework assignment

To find reliable information on specific topis

Why is it important to take the time to evaluate a website?

So that you're using the right site

So that the site you're using provides accurate information

So that your information is current

What is Digital Security?

electronic precautions to guarantee safety

security guards who live online

locking the MacBook cart securely

What type of personal information is it okay to share with someone you don't know?

You should never share ANY personal information with someone you don't know

Your name and telephone number only

Your email address only, if it doesn't include your name

Minor details like the name of your school, and what your parents do for a living

What is Digital Commerce?

Buying new iPads for the school

What is a negative of Digital Commerce?

Hackers may steal my private information.

I can stay at home in my pjs and shop.

What is a positive of Digital Commerce?

I can price compare and get the best price for the product I want.

I may not receive the product I ordered.

I may overspend during the holidays.

Purchasing gifts on Amazon.com would describe which theme?

Digital Rights & Responsibility

What should you do if someone you don't know asks you to be her friend on a social networking site?

Write back asking the person to tell you more about herself

Ask all your friends if they know the person

What should you do if you receive a suspicious looking email with an attachment?

Open the attachment to see if it's from a friend

Send a message back to the sender, asking him to remove you from his email list

Forward the attachment to a friend who knows a lot about computers

The purpose of copyright is to

protect a person's creative work and require permission for others to use it

allow others to use a creative work however they wish

make it easier for others to share another person's work as their own

allow people to download or copy a person's work without paying

Which of the following is a warning sign that an online message might actually be a scam?

an alert about problems with your account

a personalized greeting using your name

You receive this text from a number you don't recognize. What's the best response?

Dont' respond and tell your parents

Send a text back asking who it is

Spy on the water fountain and see who shows up

Which these factors is typically considered the biggest threat to keeping a visitor on the website?

a slow download speed (these could be because of the servers that host the website)

lack of support options on the site

Digital Marketing Pretest

Authored by RACHEAL ROUTT

Other

10th - 12th Grade

CCSS covered

Used 17+ times

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

Content View
Student View

66 questions

Show all answers

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

What does SEO stand for?

Sending Emails Often

Search Engine Operations

Search Engine Optimazation

Save Ever Offer

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

A mark or design placed on a product to identify it is...

brand

brand position

brand loyalty

benefit

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ability to increase sales through brand loyalty and recognition is the benefit of the brand.

True

False

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

The symbol is an example fo

brand name

slogan

logo

tag line

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The picture is an example of

brand name

brand loyalty

slogan

brand position

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a tangible part of the brand?

image

brand name

logo

slogan

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand that represents a whole company is

product brand

brand name

brand identity

corporate brand

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Continue with Google

Continue with Email

Continue with Microsoft

or continue with

Facebook

Apple

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?

Similar Resources on Wayground

70 questions

kotoba bab 3-4

Quiz

•

1st - 10th Grade

70 questions

Heroes of Olympus

Quiz

•

5th - 12th Grade

70 questions

El Quijote 1º BTO

Quiz

•

11th - 12th Grade

69 questions

que se celebra spanish vocab

Quiz

•

10th Grade

65 questions

Comunicacions i Internet (3r ESO)

Quiz

•

11th Grade

61 questions

bisnis Online kelas XII ok

Quiz

•

11th Grade

71 questions

Economics Final Exam - The Thunderdome

Quiz

•

10th - 12th Grade

66 questions

FUN GAMES

Quiz

•

7th - 12th Grade

Popular Resources on Wayground

21 questions

Continents and Oceans

Quiz

•

6th Grade

20 questions

Parts of Speech

Quiz

•

5th Grade

16 questions

Subject & Predicate

Quiz

•

5th Grade

25 questions

Multiplication Facts

Quiz

•

5th Grade

6 questions

Rule of Law

Quiz

•

6th - 12th Grade

22 questions

Continents and Oceans

Quiz

•

5th Grade

10 questions

Movie Trivia

Quiz

•

KG - 2nd Grade

15 questions

Rounding Decimals

Quiz

•

5th Grade

Discover more resources for Other

6 questions

Rule of Law

Quiz

•

6th - 12th Grade

20 questions

Characteristics of Life

Quiz

•

9th - 10th Grade

20 questions

Scientific Method & Variables

Quiz

•

9th - 12th Grade

20 questions

Spanish alphabet

Quiz

•

9th - 12th Grade

10 questions

Exploring the 4 Major Macromolecules and Their Functions

Interactive video

•

9th - 12th Grade

20 questions

Cell organelles and functions

Quiz

•

10th Grade

10 questions

Exploring Chemical and Physical Changes

Interactive video

•

6th - 10th Grade

21 questions

Los paises hispanohablantes y sus capitales

Quiz

•

12th Grade

Digital Marketing Pretest

What does SEO stand for?

A mark or design placed on a product to identify it is...

The ability to increase sales through brand loyalty and recognition is the benefit of the brand.

The symbol is an example fo

The picture is an example of

Which of the following is NOT a tangible part of the brand?

A brand that represents a whole company is

Proctor & Gamble is an example of a corporate brand.

Tide is an example of a product brand.

Branding provides information on

Access all questions and much more by creating a free account

Similar Resources on Wayground

Popular Resources on Wayground

Discover more resources for Other