Boston Matrix Y10

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: A fast growing market leader. 

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that generates more cash than it needs to maintain its market share. 

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that shows rapid growth but poor profit margins.

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that has low growth potential and a small market share.

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

The process of anticipating future events and determining strategies to achieve organizational objectives in the future. 

• Planning
• Marketing Planning
• Marketing Plan
• Mission Statement 

Designing activities relating to marketing objectives and the changing marketing environment

• Planning
• Marketing Planning
• Marketing Plan
• Mission Statement 

A written document that acts as a guidebook of marketing activities for the marketing manager.

• Planning
• Marketing Planning
• Marketing Plan
• Mission Statement 

A statement of the firms business based on careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions. Answers the question "What business are we in?" 

• Mission Statement
• SWOT analysis
• Environmental scanning
• Competitive advantage

Identifying internal strengths and weaknesses, and also examining external opportunities and threats

• Mission Statement
• SWOT analysis
• Environmental scanning
• Competitive advantage

collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan

• Mission Statement
• SWOT analysis
• Environmental scanning
• Competitive advantage