SEM 1.01-05

Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?

• The thrill of competition and social status
• Low membership costs and sport appreciation
• Personal improvement and social facilitation
• The need for recognition and personal values

Jacob started training for the Boston Marathon several months ago and was happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth,which resulted in a(n)

• appreciation for others' physical strength.
• need to take emotional risks.
• sense of pride and accomplishment.
• feeling of purpose and belonging.

85% of a sport organization's season ticket holders live or work within two hours of the team's home playing field. In this situation, what factor motivates the season ticket holders' decision to buy?

• The venue's design and layout
• The stadium's geographic location
• The team's unpredictable performance
• Their sense of loyalty to the team's coach

Ryan loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Ryan participates in sports because he

• wants to maintain a healthy lifestyle.
• has a laid-back attitude.
• is very competitive by nature.
• enjoys socializing with teammates.

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value.

• financial
• entertainment
• economic
• physical

One of the primary reasons that people are motivated to attend arena football games is the

• instant-replay feature
• affordable ticket prices.
• low scores.
• prime-time, network television exposure.

Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?

• cultural norms and values
• class and gender relations
• popular athletes
• significant others

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:

• Researching the target audience
• Conducting test drives
• Taking ticket orders
• Buying commercial time on television

Most sport/event products are classified as

• pure goods
• pure services
• a combination of goods and services
• a combinations of rented and owned goods and services

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

• promotions
• advertising
• media relations
• community relations