Introduction to Marketing

The four Ps of marketing include product, price, promotion, and purchase.

• true
• false

External influences are those that come from the society in which a consumer lives.

• true
• false

_________ segmentation divides the market of potential customers by their personal characteristics.

• geographic
• demographic
• psychographic
• behavioral

Businesses that sell primarily to other businesses are in the _________ market.

• manufacturing
• B2C
• target
• B2B

What is the marketing mix?

• strategy for using the four Ps of marketing
• a description of the typical consumer in a market segment
• system of gathering, storing, and using customer data for marketing purposes
• a large group of people who might buy a product

Dividing a market by the relationships between customers and the good or service.

• behavioral segmentation
• demographic segmentation
• geographic segmentation
• market segmentation

Dividing the market of potential customers by their personal statistics.

• behavioral segmentation
• demographic segmentation
• geographic segmentation
• market segmentation

Segmenting a market based on where customers live.

• behavioral segmentation
• demographic segmentation
• geographic segmentation
• market segmentation

Process of dividing the market into smaller groups.

• market segmentation
• demographic segmentation
• geographic segmentation
• psychographic segmentation

Dividing the market by certain preferences of lifestyle choices.

• market segmentation
• demographic segmentation
• geographic segmentation
• psychographic segmentation