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Introduction to Marketing

Authored by Heather Pullam

Other

9th - 12th Grade

Used 7+ times

Introduction to Marketing
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36 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The four Ps of marketing include product, price, promotion, and purchase.

true
false

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

External influences are those that come from the society in which a consumer lives.

true
false

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ segmentation divides the market of potential customers by their personal characteristics.

geographic
demographic
psychographic
behavioral

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses that sell primarily to other businesses are in the _________ market.

manufacturing
B2C
target
B2B

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the marketing mix?

strategy for using the four Ps of marketing
a description of the typical consumer in a market segment
system of gathering, storing, and using customer data for marketing purposes
a large group of people who might buy a product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing a market by the relationships between customers and the good or service.

behavioral segmentation
demographic segmentation
geographic segmentation
market segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Dividing the market of potential customers by their personal statistics.

behavioral segmentation
demographic segmentation
geographic segmentation
market segmentation

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