Elements & Principles of Design

Red, orange, yellow

• Cool colors
• Warm colors

A sense that all sides of the artwork are equal.

• Proportion
• Rhythm
• Balance

Pattern is different on both sides

• Asymmetrical

• Symetrical

• Unity

The sense that everything belongs or fits together.

• Rhythm
• Unity
• Texture

Relationship between size and shape.

• Proportion
• Contrast
• Unity

A path of a moving point. Used to create shapes.

• Texture
• Line
• Balance

Have a natural, free-form, flowing look.

• Geometric Shapes
• Organic Shapes
• Rhythm

Used to add interest & reduce boredom. Have impact on reader.

• Balance
• Color
• Texture

Green, blue, and violet

• Warm Colors

• Cool Colors

Pattern is same on both sides

• Asymmetrical Balance
• Symmetrical Balance
• Rhythm