S&E Ch. 1

Customer needs should be the primary focus of marketing.​

• True
• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

• True
• False

The success of entertainment events depends on promotion to prospective customers.

• True
• False

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

• True
• False

Celebrities have become increasingly involved in NASCAR.

• True
• False

Sports marketing is a multibillion-dollar global industry that has a major impact on the economy.

• True
• False

Ambush marketing takes place when an organization is the sole sponsor of an event.

• True
• False

onsumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

• True
• False

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

• True
• False

Product/service management involves __________ products.

• developing
• maintaining
• improving
• all of the above