Unit 4 Vocabulary

the stated or implied attitude and/or reputation of a media outlet

• Bias
• Tone of audience
• Argumentive tone
• Tone in media

A statement or premise supported by arguments. The theme of the speech.

• Introduction
• Thesis
• Rhetorical fallacy
• Main idea

A speaker’s personal opinions or beliefs regarding a topic, issue or situation.

• Facts
• Bias
• Stereotyping 
• Objective

Refers to the level of sophistication in language, word choice, appearance, and delivery of media messages

• Formality in media
• Tone in media
• Informality in media
• Perception of media

An argument that is not sound but may still be convincing.

• Emotional fallacy
• Ethical fally
• Bias
• Rhetorical fallacy

Fallacies depend upon faulty logic.

• Bias
  Bias
  Bias
• Emotional fallacy
• Ethical fallacy
• Logical fallacy

An essay in which the writer develops or debates a topic using logic and persuasion

• Expository essay
• Argumentative essay
• Personal essay
• Synthesis essay

Unreasonably advance the writer's own authority or character.

• Rhetorical fallacy
• Logical fallacy
• Ethical fallacy
• Emotional fallacy

An argument against your thesis or some aspect of your reasoning.

• Argumentive essay
• Counter argument
• Rhetorical argument
• Persuasive essay

Appeal to the audience's emotions

• Logical fallacy
• Bias
• Emotional fallacy
• Argumentice fallacy