Language Techniques

These are sentences which ask something but do not require answering. They are used to involve the reader, arouse interest and challenge their thinking on the subject.

• Rhetorical questions
• Repetition
• Opinions presented as fact
• Alliteration

This technique gives extra impact on the point you are trying to make. The use of this technique hammers home the point you are trying to make to the reader. It makes the key points more memorable.

• Rule of three
• Personal pronouns
• Repetition
• Alliteration

These words give orders. The words grab the reader’s attention and make them feel compelled to take action.

• Rhetorical questions
• Opinions presented as fact
• Informal / Colloquial Language
• Commands / Imperatives

The writer’s point of view which sounds like  it is true! Statements which are not true  but are written in such a way that makes you think they are true!

• Personal pronouns
• Opinions presented as fact
• Alliteration
• Repetition

I, we, you, us, our, your - These words engage and directly  involve the reader in the subject.

• Opinions presented as fact
• Repetition
• Informal / Colloquial Language
• Personal pronouns

Using the same letter several times in a sentence at the start of words. This gives the phrase  a memorable ‘hook’ which helps the reader to remember key messages.

• Informal / Colloquial Language
• Alliteration
• Rule of Three
• Rhetorical Questions

A list of adjectives used to describe the subject. It also gives your writing a rhythm which the reader will find easy to follow and engage with.

• Alliteration
• Personal pronouns
• Rule of Three
• Repetition

Tigi is the best product range on the market

• Opinion
• Fact

Nicky Clarke is a famous hairdresser

• Opinion
• Fact

David Youll is a well known local hairdresser

• Fact
• Opinion