SEMI 1.03, 1.04, 1.05

Which marketing activities involve writing press releases and organizing news conferences for a sports organization? 

• Advertising 
• Media relations

A person responsible for matching up corporations with events that reach his or her target market has a career in which area? 

• Sponsorship management
• Advertising sales

For a sports organization, which marketing activities involve responsibility for licensing activities? 

• Merchandising 
•  Sales 

What are most sports or event products classified as?

• A combination of goods and services
• Pure goods

A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product? A

• Inconsistent
• Perishable

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify? 

• Image
• Image extension

Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?

• The design and layout of the venue
• The geographic location of the stadium 

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game? 

• Financia
• Entertainment 

Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?

• Personal improvement and social facilitation
• Low membership costs and sport appreciation 

 Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result? 

• A need to take emotional risks 
• A sense of pride and accomplishment