Channels of Distribution

Which of the following is an example of an industrial user

• A parent buying a picture frame for his/her desk
• A hairstylist buying new scissors to perform haircuts
• A family buying a new home computer
• A teacher buying a book to read on vacation

An advantage for producers in using the producer to wholesaler to retailer to consumer distri-bution channel is that

• wholesalers do not take title to the goods
• it enables them to control channel activities
• wholesalers usually buy in large quantities
• it enables them to reach large retailers directly

Where does a channel of distribution begin

• With the industrial user
• With the ultimate consumer
• With the producer
• With the intermediary

Coca Cola uses which distribution intensity ?

• Selective Distribution
• Intensive Distribution
• Exclusive Distribution
• Direct Distribution

Which of the four P's does distribution fall under?

• Product
• Place 
• Price
• Promotion

Which indirect channel of distribution is used when the producer does can't afford a sales team to sell to retailers

• Producer to retailer to consumer
• Producer to wholesaler to retailer to consumer
• Producer to consumer
• Producer to agent to retailer to consumer

This type of carrier transports goods only for an individual business

• Private Carrier
• Public Carrier
• common Carrier
• contract Carrier

Which of the following is a direct channel of distribution for consumer goods and services

• Producer to industrial user
• Producer to retailer to consumer
• Producer to final user (consumer)
• Producer to distributor to consumer

Intermediaries provide value to producers because they:

• provide expertise in areas producers do not have.
• reduce the number of contacts required to reach the final user
• May have contacts and ongoing relationships with potential customers that producers don't have
• may reduce a company's selling expenses

What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores

• Agent
• Producer
• Retailer
• Wholesaler