Critical Consumer

The following is an example of a need: 

• iPad
• Digital camera
• Skateboard
• Water

The following is an example of a want

• Water
• Air
• Diamond ring
•  Shelter

Comparing the advantages and disadvantages in order to make a decision is called

• Cost/Benefit analysis
• Budget 
• Interest rates
• Financial services 

Consumer Protection Laws safeguard the consumer from all the following EXCEPT

• Theft by deception 
• Deceptive advertising
• Fraudulent activities 
• Shopping habits

“Height Illuminate Shampoo will Help you Grow up to Six Inches by the End of the Week,” is an example of

• Deceptive advertising 
• A need
• A financial service 
• Cost/Benefit analysis

A deal that sounds too good to be true 

• Will get you the best product 
• Will be good for you 
• Will be too good to be true! Beware! 
• Will save you a lot of work and research 

To handle a problem or a complaint with an item you purchased , the place to start is 

• Throw it out and buy another
• Go back to the store where you made your purchase 
• Blog about the problem 
• Just deal with it. No  one likes a complainer! 

Cost and quality are directly related. If it costs a lot of money, it must be good! 

• I’m not sure 
• Not true! Sometimes cost has nothing to do with the quality of a product 
• This is always true
• This always false

What is a target audience? 

• A group of people that advertisers think will not buy or use the product.
• A group of people playing darts. 
• A group of people that advertisers think will buy or use the  product. 
• A group of people who shop at Target.

Before you buy a product, it is wise to 

• Buy several to test them 
• Go to the mall 
• Research your product online 
• Watch television commercials