persuasive / ad techniques

Define persuasive.

• The act of selling
• The act of changing someone's thoughts or behavior through arguing and reasoning.
• A Claim
• The author's viewpoint

In a persuasive text, what is the author's "claim?"

• His or her position on the problem or issue
• His or her proof
• Winning the argument
• The evidence will show if he or she is right or wrong.

What is "support" in an argument?

• The main lesson or moral
• Giving human qualities to something non human
• It "holds it up."
• The evidence or facts that prove the argument

Persuasive texts are mostly opinion.

• True
• False

An author's attitude toward the subject is his or her...

• point of view
• theme
• viewpoint
• purpose

This type of ad taps into a person's desire to be part of a group.

• cult
• bandwagon
• emotional
• loaded language

Which is a synonym for persuasion?

• claim
• support
• selling
• convincing

A testimonial ad uses the endorsement of...

• a celebrity
• a celebrity, expert, or satisfied customer
• emotional
• a person who holds an oppsing viewpoint

Which of the following is NOT an emotional appeal?

• fear

• hurt animals that need adoption

• vanity

• a logical appeal

Loaded language...

• relies on words with strong positive or negative associations
• relies on words with negative associations only
• relies on words with positive associations only
• is uncommon in advertising