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Entrepreneurship Unit 3

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9th - 11th Grade

Used 26+ times

Entrepreneurship Unit 3
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39 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing strategies are designed and implemented for the overall purpose of which action? 

Achieving planned goals 
Increasing business profits immediately 
Changing the image of the business 
Improving management techniques 

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a consideration in the place element of marketing? 

Choosing distribution channels 
Using sales promotion 
Extending credit to customers 
Offering warranties or guarantees 

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Proctor and Gamble's decision to offer different types of soaps in a wide range of prices is an example of which strategy? 

Market segmentation 
Geographic segmentation 
Industrial marketing 
Direct marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When sellers offer one­-size-­fits-­all products that will appeal to most buyers, they are using which strategy? 

Mass marketing 
Mass production 
Demographic segmentation 
Market segmentation 

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Before producing and selling a product, which action should marketers do first

Identify the market for the product 
Select a channel of distribution 
Set up a promotional plan 
Determine the price of the product 

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies have been forced to pay more attention to the specific needs of consumers because of which factor? 

Competition 
Automation 
Merchandising 
Advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which situation presents a business threat to a company? 

A competitor obtains a bank loan for expansion. 
A competitor recalls a defective product. 
The government reduces interest rates.
Sale for a specific product increases. 

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