Propaganda

These are vague, nice sounding descriptions of things: "Have a lawn that makes you proud."  "Get the biggest and best for your money."  "...stronger, brighter."

• Glittering Generalities
• Snob Appeal
• Transfer

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.7.8

CCSS.RI. 9-10.8

This appeals to your sense of home and family: "Lemonade, just like grandma used to make."  "The hearth-baked goodness of whole grain bread."  "It's as American as apple pie."

• emotional appeal
• plain folks
• card stacking

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.7.8

CCSS.RI.9-10.5

This is a direct line to your fear, anger, pity, or sense of humor: "Don't be bullied into paying more taxes than you need to."  "If you know the feeling of a dead battery on a lonely road, then buy..."

• testimonials
• bandwagon
• emotional appeal

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.7.8

CCSS.RI.9-10.5

Since many people want to do what everyone else is doing, you are urged to hop aboard and join the crowd: "Be like all the others in your neighborhood and roller skate under the stars..."  "Join the younger generation, vote for..."

• name-calling
• bandwagon
• scientific approach

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.7.8

CCSS.RI. 9-10.8

One blames problems on a particular group, person, or idea: "I don't want those big mouthed kids in the library." "Our downfall began under the other party."  "Your money problems are caused by that party."

• name-calling
• glittering generalities
• card stacking

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

One only presents one side and hides the other.  One only presents what is favorable or what is unfavorable, whatever serves the cause.

• bandwagon
• emotional appeal
• card stacking

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.7.8

CCSS.RI.9-10.5

These refer to people who are either unnamed, unknown, or famous who have something to positive to say about the product, issue or candidate.  Everyone is made to sound like an expert: "Most experienced mothers depend upon..."  "These movie stars are voting for..."

• snob appeal
• testimonials
• plain folks

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

Tests, statistics, survey, and pseudo-scientific jargon are used to be convincing: "Four out of five dentists use..."  "Research shows that..."  "The polls show our candidate ahead."

• scientific approach
• bandwagon
• transfer

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.7.8

CCSS.RI.6.8

These give the impression that people of elegance, wealth, good taste, and intelligence will buy the product or vote for the issue or candidate:  "When only the very best will do, but..."  "People of status will vote for...?

• glittering generalities
• plain folks
• snob appeal

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.7.8

CCSS.RI. 9-10.8

One groups things for a stronger effect.  The following combinations of traits do not necessarily go together: "young joyous," "thick and juicy," "old and wise."

• testimonials
• transfer
• card stacking

Tags

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.7.8

CCSS.RI.9-10.5