Mass Media Quiz

This persuasive technique uses famous people or experts to endorse a product or idea.  

• Glittering generalities/card-stacking
• Testimonial
• Appeal to Plain Folks
• Name-calling/innuendo

What persuasive technique is being used?  
I only drive the best, and that's why I drive a Mercedes-Benz.  

• Testimonial
• Appeal to Plain Folks
• Appeal to Prestige or Snobbery
• Appeal to Emotions

This persuasive technique urges you to do or believe something because it's popular or everyone else does it.

• Bandwagon
• Glittering generalities/card-stacking
• Name-calling/innuendo
• Appeal to Prestige/Snobbery

What persuasive technique is being used?  
An ad for a Lamborghini luxury car.  

• Appeal to Prestige/Snobbery
• Name-calling/innuendo
• Appeal to Plain Folks
• Appeal to Emotions

What persuasive technique is being used?  
An ad for CoverGirl makeup features Beyonce stating, "Hello, bright eyes."  

• Testimonial
• Name calling/innuendo
• Glittering generalities/card-stacking
• Appeal to Snobbery/Prestige

What persuasive technique is being used?  An ad features Michelin tires with a baby sitting on a tire claiming, "Because so much is riding on your tires."  

• Appeal to Snobbery/Prestige
• Bandwagon
• Appeal to Emotions
• Card-stacking

What persuasive technique is being used?  An ad states Campbell's Vegetable Soup tastes better than the other leading brand.  

• Appeal to Plain Folks
• Glittering Generalities/Card-stacking
• Name-calling/innuendo
• Testimonial

What persuasive technique is being used?  
An ad states, "Join 'Exercise for America' today.  Be where the action is!"

• Appeal to Emotions
• Appeal to Prestige/Snobbery
• Bandwagon
• Name-calling/innuendo

What persuasive technique is being used?  
Grocery store commercial shows a happy family sitting around the table at Thanksgiving.

• Appeal to Prestige/Snobbery
• Bandwagon
• Appeal to Emotions
• Testimonial

What persuasive technique is being used?
An ad states, "Better ingredients.  Better pizza."

• Name-calling/innuendo
• Glittering Generalities/Card-stacking
• Bandwagon
• Appeal to Emotions