SEM 3.04-3.07

Which is a characteristic of most online banner advertisements?

• productive
• restrictive
• selective
• interactive

Currently, which mobile advertising strategies have been most successful?

• rich media
• text message with coupon
• Cross-platform campaign
• Banner ad campaign

Which type of sports or event businesses would most likely place a banner advertisement on a ski resort’s website?

• shoe manufacturer
• snowboard retailer
• Cross-training equipment distributor
• Rock-climbing boot retailer

Sports or event industries often use the electronic media to obtain which goal?

• Conduct worldwide research
• Attract advertising support
• Encourage athletes to participate
• Motivate customers to buy

To attract fans to their websites, professional sports organizations,media outlets, and entrepreneurs offer online simulations that allow fans to build their own sports teams and compete against other fans. What is this growing industry?

• online exchange
• data interchange
• game works
• fantasy sports

Which is an effective design technique that adds a personal touch to direct mail?

• Stamping “Open Now” in neon pink on the back of the envelope
• Addressing the recipient as “Current Resident” on the mailing label
• Using a font that looks like handwriting in the address section of an envelope
• Placing the return address at the bottom of the envelope

Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results?

• advertising
• direct marketing
• publicity
• sales promotion

How does a professional sports team earn revenue when it permits games to appear on television?

• Participating in merchandising programs
• Sponsoring charitable events
• Selling broadcast rights
• Promoting the games on its website

A tire producer is most likely to advertise its products on a website that interests which group?

• fitness trainers
• marathon runners
• auto racing enthusiasts
• tennis fans

Which statement regarding campaigns of direct mail marketing is true?

• They should contain detailed data.
• They are easy to track.
• They are highly cost efficient.
• They should include a call to action.