SEM 1 4.01-4.06

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?

• Total
• Indirect
• Fiscal
• Direct

Surrounding communities benefit from professional sports teams by which action occurring?

• Endorsing local political candidates
• Attracting tourist dollars
• Hiring handlers to make sure athletes behave
• Making seat licenses available to season ticket holders

Which is a characteristic of the sports or event industry?

• Manages a worldwide media network
• Communicates with a limited audience
• Provides products that are different for each consumer
• Employs only those people who have athletic ability

Which persons help create the excitement and enthusiasm that make the games what they are?

• Team owners
• Coaches
• Trainers
• Spectators

One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?

• Their occupation
• Closed to the public
• Free of charge
• Played for enjoyment

For a sports organization, which marketing activities involve responsibility for licensing activities?

• Community relations
• Public relations
• Sales
• Merchandising

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?

• Awareness
• Image
• Image extension
• Loyalty

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?

• Financial
• Entertainment
• Economic
• Physical

Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?

• The thrill of competition and social status
• Low membership costs and sport appreciation
• Personal improvement and social facilitation
• The need for recognition and personal values

Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation?

• Soccer is so popular.
• Sports are universally appealing.
• Foreign countries are usually wealthy.
• They already make so much money in the U.S. market.