Media Techniques

What is the purpose of persuasive media techniques?

• buy my product
• believe what I believe
• do what I want you to do
• all of the above

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

Which of the following is a catchy phrase or statement often used to sell a product? ex: "Just do it." or "Save Money. Live Better."

• bandwagon
• slogan
• glittering generalities
• card stacking

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

This technique uses the logic: Everyone else is doing it, you should too!

• bandwagon
• slogan
• transfer
• snobbery/elitism

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

A media technique that makes a product/service seem very exclusive; like if you own this product, it will make you better than other people. 

• bandwagon
• emotional appeal/pathos
• testimonial
• snobbery/elitism

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

Used often on infomercials, this is a technique that brings in "real" customers and/or celebrities who give their opinion on a product and "testify" to its quality. 

• snobbery/elitism
• card stacking
• testimonial
• repetition

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

When an advertiser tries to make a connection with the audience emotionally through sappy stories, music, sad puppies, etc...

• emotional appeal/pathos
• bandwagon
• transfer
• glittering generalities

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

This is usually used in a company's slogan, using words that are very vague and nonspecific, but sound really nice. ex: "Eat Fresh." "Expect More. Pay Less." 

• card stacking
• emotional appeal
• repetition
• glittering generalities

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

Commonly used technique that simply repeats something again and again until it hopefully gets lodged into a consumer's brain. 

• repetition
• glittering generalities
• bandwagon
• snobbery/elitism

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

Sometimes hard to spot, this is a method of advertising that manipulates data to make a product look more desirable. 

• transfer
• slogan
• card stacking
• testimonial

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

This method usually involves placing an attractive person next to the company's product. The hope is that the consumer's attraction to one thing will be transferred to the other. 

• glittering generalities
• transfer
• repetition
• card stacking

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5