Media Techniques

What is the purpose of persuasive media techniques?

• buy my product
• believe what I believe
• do what I want you to do
• all of the above

Which of the following is a catchy phrase or statement often used to sell a product? ex: "Just do it." or "Save Money. Live Better."

• bandwagon
• slogan
• glittering generalities
• card stacking

This technique uses the logic: Everyone else is doing it, you should too!

• bandwagon
• slogan
• transfer
• snobbery/elitism

A media technique that makes a product/service seem very exclusive; like if you own this product, it will make you better than other people. 

• bandwagon
• emotional appeal/pathos
• testimonial
• snobbery/elitism

Used often on infomercials, this is a technique that brings in "real" customers and/or celebrities who give their opinion on a product and "testify" to its quality. 

• snobbery/elitism
• card stacking
• testimonial
• repetition

When an advertiser tries to make a connection with the audience emotionally through sappy stories, music, sad puppies, etc...

• emotional appeal/pathos
• bandwagon
• transfer
• glittering generalities

This is usually used in a company's slogan, using words that are very vague and nonspecific, but sound really nice. ex: "Eat Fresh." "Expect More. Pay Less." 

• card stacking
• emotional appeal
• repetition
• glittering generalities

Commonly used technique that simply repeats something again and again until it hopefully gets lodged into a consumer's brain. 

• repetition
• glittering generalities
• bandwagon
• snobbery/elitism

Sometimes hard to spot, this is a method of advertising that manipulates data to make a product look more desirable. 

• transfer
• slogan
• card stacking
• testimonial

This method usually involves placing an attractive person next to the company's product. The hope is that the consumer's attraction to one thing will be transferred to the other. 

• glittering generalities
• transfer
• repetition
• card stacking