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test 1

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Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Target Market
• Group
• Customer Profile
• Market Group

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 

• Marketing
• Market Segmentation 
• Mass Marketing
• Target Market

What is a paid form of communication from an identifiable source, delivered through a communication channel, and designed to persuade the receiver to take some action, now or in the future?

• trade shows
• publicity
• public relations
• advertising

What is a simple definition of a leader?

• one who can recognize a dangerous situation and alert others 
• someone who lives by a set of moral and ethical values 
• someone who has the ability to guide and direct others 
• someone who is ready to take act ion at a moment's notice 

Ali strives to come up with unique ideas,  approaches, and solutions for her work group.  What leadership characteristic does she demonstrate? 

• Authenticity
• Creativity
• Passion for people 
• Independency

According to Herzberg, pay and fringe benefits, 
working conditions, and type of supervision are examples of which of the following? 

• motivators
• needs
• performance standards
• hygiene factors

__________________________States that as the quantity of one factor is increased, keeping the other factors fixed, the marginal product of that factor will eventually decline.

• Diminishing Returns
• Marginal Product
• Law of Variable Proportions
• Negative Returns