Sports Marketing Final

Quality and customer focus are fundamental to marketing.

• true
• false

Connection to sports brands often is based on emotional attachment to a favorite athlete, team, or sport.

• true
• false

In the experience era of sports growth, technological advancements, such as smartphones and tablets, enable fans to engage with sports brands during sporting events through blogs, Facebook, and Twitter.

• true
• false

The ________ era was between 1900 and 1950 and is considered the infancy of the sports industry in the United States.

• experience
• highlight
• monopoly
• television

The ________ era was between 1950 and 1990 and is characterized by the explosive growth of the sports industry because sports could be viewed in homes.

• experience
• highlight
• monopoly
• television

Sports entertainment brands possess a unique advantage over brands in other product categories—the ability to create emotional responses and intense relationships.

• true
• false

Using sports stars to market a team is rare due to high player turnover rates, inconsistent athletic performances, and unacceptable player attitudes. 

• true
• false

The decision to follow a sports team or player can be inspired by other fans.

• true
• false

Direct consumption of sports is done by watching games on television, listening to a broadcast on the radio, or viewing a game on the Internet.

• true
• false

A low-involvement fan segment would be

• emotion-based
• self-concept based
• cognitive-based
• situation-based