SEM II QUIZ

An important part of negotiating a sport/event sponsorship contract involves both the sport/event and thesponsor agreeing on the

• date and time of the sport/event.
• fee and payment schedule.
• size and interest of the audience.
• cost of planning and production.

When preparing a sponsorship agreement, it is important for the sport/event to include detailed informationconcerning the sponsor's

• marketing rights.
• selling policies.
• financing sources.
• hiring practices.

A sponsorship agreement between a sport team and a local business should

• benefit both parties.
• provide tangible rewards.
• guarantee results.
• include third-party input.

What do amateur sport organizations often solicit in order to be able to operate?

• Grant money 
• Media coverage
• Free publicity
• Playing time

Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer shouldplan to

• reinforce important deadlines.
• conduct follow-up activities
• evaluate sponsorship activities
• discuss sponsorship benefits.

An event organizer is most likely to receive grant or foundation funding if the event

• benefits the community.
• has national media coverage
• includes celebrity appearances.
• appeals to a large target market

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

• grant or foundation monies
• celebrity endorsements.
• capital-improvement loans
• tax refunds from the community.

A sport/event planner contacting a local business about supporting an upcoming tennis tournament is anexample of following up with potential

• participants.
•  corporate sponsors.
• paying customers
• spectators.

Which of the following is the most efficient and inexpensive way for a local youth soccer-camp director tolocate organizations that offer grant money?

• Mail color brochures to all local businesses
• Make cold calls to national corporations
• Conduct online research
• Develop a sales letter

Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways thatevent organizers

• improve their brands.
• advertise their products.
• encourage vendor loyalty.
• service their sponsors.