Analyzing Campaigns and the Role of Media

True or False: Mass media should broadcast the same points of view.

• True
• False

While the media sometimes uses misleading information called propaganda, more often it uses bias, which means –

• Broadcasting different points of view
• Separating fact from opinion
• Favoring one side over the other
• Rising campaign costs

What has happened to campaign costs in recent years, causing candidates to do extensive fundraising?

• Costs have decreased
• Costs have increased
• Costs have remained the same
• The political parties pay for the election

It is important to keep voters informed and to help them make responsible choices.
That is the job of the media

• False
• True

Responsible voters in elections will do which of the following when it comes to making a decision with their vote?

• Separate fact from opinion, and evaluate sources
• A  believe bias and opinionated advertising
• Identify bias and support it
• Believe propaganda supporting their own opinions

Which of the following can have the most impact on a political election?

• Churches
• Campaign speeches
• The mass media
• Political Action Committees

If a TV station provides free commercials to only one particular candidate, the station is showing

• Propaganda in hopes of influencing voters.
• The public who the best candidate is. 
• This candidate’s spot simply to fill air time
• A biased perspective

Which of the following is not an example of mass media?

• Community meetings
• Television
• Radio
• Books

In order to evaluate advertisements for accuracy, one must 

• Read the newspaper daily
• Separate fact from opinion
• Watch the daily news
• Use the scientific method

How to do voters make informed choices among candidates?

• Participate fundraising
• Evaluate information
• Encourage PACs
• Emphasize selected issues