Marketing Assessment 2

Refers to the goods and services in combination that the company offers to the target market

• Product
• Price
• Promotion

It is the amount of money customers have to pay to obtain the product

• Price
• Promotion
• Product

It is the company activities that make the product available to target customers

• Place
• Product
• Promotion

It is the activities that communicate the merits of the product and persuade target customers to buy it

• Promotion
• Product
• Price

Analysis is the complete analysis of the company’s situation in a SWOT analysis that evaluates the company’s: •Strengths •Weaknesses •Opportunities •Threats

• True
• False

It include internal capabilities, resources, and positive situational factors that may help to serve company customers and achieve company objectives

• Strengths
• Weaknesses
• Opportunities

It include internal limitations and negative situational factors that may interfere with company performance

• Weaknesses
• Threats
• Opportunity

Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage

• True
• False

Threats are unfavorable factors or trends that may present challenges to performance

• True
• False

It is the development of strategic and marketing plans to achieve company objectives

• Planning
• Strategy
• Options